Our Company

           

We are a new brand of leadership development empowering people to think, look and perform like champions everyday.


About Us

Velvet Suite is a breakthrough brand leadership firm specializing in human-centered solutions that elevate purpose, performance and profit. We unleash the champion within the next generation of diverse and daring leaders through a proven proprietary system that accelerates performance. We transform the world’s most influential companies and individuals in business and sports from the inside out.

What We Do

Velvet Suite unleashes greatness from within by turning leaders into champions. A champion is the best; a winner who performs at their highest level despite adversity. The Champion Leadership System™ is an unmatched 360-degree approach that builds resiliency for high-impact results for individuals, teams and companies. Our clients include corporations, sports leagues, executives, pro-athletes and more. The world’s most admired brands call on Velvet Suite because of our reputation as the authority on champion brand leadership.

Why Us?

Results First

We drive business value by transforming how people perform. Our clients are more connected and confident because they discover purpose at work. This creates a “social” effect where champions inspire others and raise the level of performance and productivity of the entire organization creating a growth engine of success.

Win Like A Champion

Every great athlete and every championship-level team has a coach and proven system to perform at a world-class level. Velvet Suite is the competitive advantage for both organizations and influential individuals who operate as an enterprise in business and sports. Our three-step champion leadership system is one of the most in demand brand development platforms for elite performers.

We Live In The Suite

We understand the pressure and responsibility of the spotlight. Authentic leadership requires more than title and talent. Unpredictable times demand a new skill-set for a brand new type of leader. Authenticity, vision, tenacity, identity and influence to shape the future are essential. We propel the best to discover and refine their leadership identity for greater confidence and performance.

It’s Personal

We believe leadership is a lifestyle. What you do daily determines who you become permanently. We take a 360-degree approach to developing champions through mind, body and business for total transformation. We customize engaging solutions for peak personal and professional performance.

Leaders Say...

54%


54% say their company's purpose is not clearly conveyed to all employees.

68%


68% do not think businesses do enough to instill a sense of meaningful purpose.

100%


100% of our clients become MVPs by discovering their Mission, Vision and Purpose.

Meet the team

Melissa Dawn Simkins

Melissa Dawn Simkins

President

Melissa is an industry-thought leader and pioneer in people brand leadership performance. She remains a trusted and highly sought-after “coach of champions” consulting the world’s leading companies and influential individuals.

John Risher

John Risher

Corporate Business Development

John brings over 25 years of extensive national and international sales leadership for Fortune 100 companies. He has pioneered international business and trade development. His hallmark is building winning sales organizations.

Charley Batch

Charlie Batch

Sports Business Development

Charlie is a two-time Super Bowl Champion and retired NFL Quarterback for the Pittsburgh Steelers. His leadership off the field is legendary. He is a sought-after mentor and advisor who is passionate about helping athletes discover their purpose and how to successfully transition to life after the game.

Group Shot

Champion Network

Access Our Team of World Class Innovators

Our expansive network gives you access to the best resources and relationships customized to meet you and/or your company’s needs. These include concierge services in: image consultation, financial planning, fitness and wellness, reputation/crisis management, influential media relations, public speaking and more.

Awards & Recognition

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Want to work with our team?

What Our Clients Are Saying

aq_block_1-Jorge Mesquita - Former Group President – New Business Creation and Innovation, Global Pet Care, P&G


"Melissa is extremely talented, a very strong leader and has the highest standards of professionalism as well as a deep personal integrity."
Jorge Mesquita - Former Group President – New Business Creation and Innovation, Global Pet Care, P&G
"Insightful, magnetic and relevant are a few words to describe Melissa's keynote speech on champion leadership at our national meeting. I highly recommend Velvet Suite to other leading Fortune 500 companies looking to drive growth through developing a culture of high performing leadership."
Troy A. Ellis – SVP, Conversion, Coca-Cola Refreshments
aq_block_1-Rita Mansini - Former SVP, Talent, Learning & Org Development, MSLGroup


"I’m delighted to find a training program that inspires employees personally and professionally to reach their next level of success."
Rita Mansini - Former SVP, Talent, Learning & Org Development, MSLGroup
aq_block_1-Troy Vincent - Executive Vice President, NFL Football Operations, NFL


"The smart and knowledgeable insight Velvet Suite offers to our players and coaches not only inspires participants to embrace preparation for full successful transition to the next stage of their professional lives, but it also illustrates the importance of being personally commitment to everything they do, in every aspect of life."
Troy Vincent - Executive Vice President, NFL Football Operations, NFL
aq_block_1-Kasim Reed - Mayor of Atlanta


"It is an honor to recognize Velvet Suite for developing the breakthrough brand concept of Powerpreneur, recognizing outstanding achievement in the city of Atlanta."
Kasim Reed - Mayor of Atlanta
aq_block_1-Suzanne Baragry - Sales Director, Boston Scientific


"Companies should choose Velvet Suite because we invest in our brands, we should take the same energy to invest in our people."
Suzanne Baragry - Sales Director, Boston Scientific
aq_block_1-Hill Harper - Actor, Author and Activist


"Velvet Suite is passionate about helping you live your purpose. They are committed to helping clients build brands of excellence."
Hill Harper - Actor, Author and Activist
aq_block_1-Noni Ellison Southall - Senior Counsel, Music Entertainment, Turner Broadcasting Network


"The Velvet Suite system helped our organization empower women leaders to become fully engaged and discover how to lead on the next level."
Noni Ellison Southall - Senior Counsel, Music Entertainment, Turner Broadcasting Network
aq_block_1-Oguchi Onyewu – USA National Team, World Cup Soccer Star


"Velvet Suite has helped me implement my global brand strategy. They helped to elevate my vision for life, beyond the game."
Oguchi Onyewu – USA National Team, World Cup Soccer Star
aq_block_1-Lloyd Jarrell - Director, Diversity & Inclusion, Home Depot


"The Champion Leadership system provides a practical framework to help our associates elevate their leadership on every level, everyday. Velvet Suite inspires, empowers and challenges you to be the best leader and gives you the tools to make it happen."
Lloyd Jarrell - Director, Diversity & Inclusion, Home Depot
aq_block_1-Kevin Carr - Vice President, Player Development, NBA


"The Velvet Suite approach provides practical strategies for our Team Player Development Directors to engage and assist our professional athletes on a day-to-day basis as they seek to grow, protect and manage their brand on and off the court."
Kevin Carr - Vice President, Player Development, NBA
"Velvet Suite offers access to influential partners and breakthrough ideas that deliver breakthrough content to engage and build tangible business results."
Todd Brown - Chief Revenue Officer, Johnson Publishing Company
"Velvet Suite helped us to address a critical business need around shifting our culture and build a growth engine for development. Their work is spectacular and we could not have done it without them."
Kedric George - Marketing Director, MillerCoors
aq_block_1-Steve Stoute - Founder & Chief Creative Officer, Translation Marketing


"Melissa and her team turn passion into action. They lead with intention and the track record speaks for itself."
Steve Stoute - Founder & Chief Creative Officer, Translation Marketing

Clients

Results

Services

aq_block_1-NOTABLE KEYNOTES

NOTABLE KEYNOTES

  • Captivating speakers in business and sports
  • Champion leadership™ keynote
  • Access a network of dynamic speakers
  • Inspiring and relevant key message topics
  • Speaker procurement and negotiation

aq_block_1-BRAND CONSULTING

BRAND CONSULTING

  • Design and delivery of fresh brand concepts
  • Integrated marketing campaigns
  • Brand architecture design
  • Brand identity discovery
  • “Social Currency” and content strategy

aq_block_1-ELITE COACHING

ELITE COACHING

  • Brand development for influential leaders
  • Executive Accelerator Academy
  • Pro-Athlete Transition Academy
  • Financial advisory services
  • Executive Presence and Image transformation

aq_block_1-EXPERIENTIAL EVENTS

EXPERIENTIAL EVENTS

  • Engaging and inspiring live experiences
  • Event concept development
  • Content design
  • Event management and execution
  • Creative partnerships

aq_block_1-ALLIANCE ACTIVATION

ALLIANCE ACTIVATION

  • Access to great partnerships
  • Attract opportunities through partnership
  • Custom brand concept design
  • Influential media exposure
  • Connect with extraordinary leaders

aq_block_1-E-COURSES & CONTENT

E-COURSES & CONTENT

  • Customized curriculum design
  • Self-directed interactive learning
  • Exclusive viral videos and webinars
  • Breakthrough habit-training for leaders

Want to learn more about our coaching program?

The Executive Accelerator Academy (EAA) is a two-day, personalized coaching intensive designed to accelerate value, visibility and profitability for the high potential leader. EAA is a program that is only offered select times during the course of the year.

The Pro-Athlete Transition Academy (PATA) is a two-day, personalized coaching and development experience for pro-athletes and their circle of trust. This experience provides a community of current and retired athletes who will individually and collectively build a career action plan to successfully transition and elevate your brand value beyond the game.

Both programs will give you the confidence and know-how to accelerate your visibility, business value and your network by giving access to invaluable connections and game changing ideas that you can immediately put into action.

Newsletter Articles

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August 28, 2014
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News You Need To Know

With so many things competing for your time and attention, here are 3 headlines to help elevate your brand:  …

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Women In The Spotlight Podcast Series

ON AIR in 3…2… We are pleased and excited to introduce to you our Women In The Spotlight Podcast Series launching this…

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Women In The Spotlight Membership Opportunity

Coming this fall, we will be introducing an exclusive brand leadership-coaching program for high achieving women.   This membership will…

Communicating Expectations
August 28, 2014
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Suite Success

Communicating Office Expectation   For goals to be meaningful and effective in motivating employees, they must be tied to larger…

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August 28, 2014
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Champion Spotlight

John Wooden Coach, Mentor & Leader   The Playmaker: Ranked by ESPN as the greatest coach of all time across…

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August 28, 2014
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From The President

Have you ever been frustrated with a colleague, team member, or direct report? Maybe you didn’t set a clear direction…

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July 14, 2014
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Flourish Conference

  Melissa Dawn Simkins, President of Velvet Suite, will be an executive speaker at the Flourish Women in Leadership Conference…

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Suite Success

Mastering The Art Of A Powerful Presentation   PRACTICE: Run through the material you prepared in your head and out…

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Champion Spotlight

Pamela Bailey President & CEO of Grocery Manufacturers Association The Playmaker: Recognized by Forbes.com as one of the “World’s 50 Greatest…

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July 14, 2014
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Women In The Spotlight

We are very close to launching our community for Women In Leadership. The purpose of Women In The Spotlight is…

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"Secrets From The Suite" Webinar

WE REGULARLY HOST WEBINARS FEATURING SUCCESS SECRETS OF CHAMPION LEADERS. LEARN HOW TO ELEVATE YOUR BRAND INFLUENCE IN YOUR INDUSTRY TO CHAMPION STATUS.

Join us for OUR NEXT SESSION

"Secrets from the Suite” webinar is an invaluable opportunity to gain access to the hidden habits of high performing achievers and influential industry leaders. Their brand is powerful but the secret to success is untold…until now!

Why attend “Secrets from the Suite” Webinar

Access insights from accomplished industry leaders

Discover new ways to elevate your purpose, passion and profit

Get inspired through real stories of triumph to push past any obstacle

Learn more about Velvet Suite programs and exclusive offers

5 Unwritten Rules Of Champion Leadership

1. Know Your Worth

What’s your value? If you can't quantify your worth…who will? Define it for yourself now, before someone else defines it for you.

2. Excellence Brands You

Being average is easy. Going the extra mile is a simple way to standout. Make a habit of being excellent everyday.

3. Adversity Is Your Competitive Advantage

Tough times make champions. Embrace these times to unleash character, strength and innovation.

4. Look Like The Leader You Are

Your presence, confidence and image matter. You can send a powerful message, without saying a word. Use it wisely.

5. Make Relationship A Lifetime Commitment

What you know matters less than who knows you. In the “network” economy, access starts with positive relationships.

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